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Aaron King
CEO / Design Principal

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Aaron King is the visionary CEO of Koncept Design Group (KDG), a dynamic creative powerhouse that has been shaping the worlds of production design and interior design, for nearly three decades. Known for his meticulous attention to detail, innovative approach to visual storytelling, and his ability to create immersive, world-class experiences, Aaron has earned a reputation as a leading force in the design industry. Under his leadership, KDG excels at blending creative artistry with practical, commercial appeal, resulting in award-winning projects across a variety of industries, including film, television, theater, luxury hospitality, and high-end residential design.

Aaron’s work stands out for its seamless integration of form and function. His design philosophy is rooted in creating sophisticated, visually captivating environments that tell a story for his clients, whether it's for a luxury hotel brand, a high-profile private residence, commercial advertisement, or a red-carpet event. As a result, KDG’s designs consistently elevate the brands and productions they serve, setting new standards in both aesthetics and functionality.

KDG’s diverse portfolio reflects the company's broad expertise and versatility, covering everything from multimillion-dollar hotel renovations to designing beautiful sets for film and TV productions. KDG's impact is particularly visible in luxury hospitality, with notable projects like the Marina Del Rey Marriott Hotel's Glow Bar, recognized by the Los Angeles Times as one of the “classiest places in LA” and named by Playboy as one of the top 10 outdoor lounge bars in the country. Aaron’s vision has also driven the renovation of the Monterey Marriott’s lobby great room, 341 guest rooms, and suites, including the Presidential Suite—just one example of his ability to marry modern luxury with timeless sophistication.

In the realm of production design, Aaron’s work is equally distinguished. His Emmy-winning Art Direction for A&E's Peter Pan opened doors to major collaborations with DreamWorks, Disney, Universal, and E! Entertainment, where he staged timeless red-carpet experiences. His portfolio includes over 80 advertising campaigns for global brands including HP, Oakley, Kia, L’Oreal, Thermador, and Bosch among others. Aaron’s production designs have earned multiple awards, including several CLIO’s, showcasing his talent for creating visually striking, commercially successful campaigns that resonate with audiences and clients alike.

Whether it’s curating a hotel lobby, creating a stunning set for a commercial or film, or forming an unforgettable interior design for a global hotel brand, Aaron King and Koncept Design Group’s will leave an indelible mark, blending enduring elegance with forward-thinking creativity to deliver results that continue to captivate and inspire. As a member of esteemed industry organizations including the Academy of Television Arts & Sciences, and Art Directors Guild of America (IATSE Local 800), Aaron remains dedicated to raising the bar for design excellence and visual storytelling across industries.

Jennifer Garramone
Senior Designer

Dylan Grey
Designer / Lead Draftsman

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